Smaato @Mobile World Congress Hall 7 App Planet #7C38 New Android & iPhone SDKs for Mobile Advertising with free Analytics Smaato Leading Ad-Optimizer with largest iPhone inventory in Europe – 4+ billion ad requests, 2500+ publishers & 35 ad network partners worldwide Free Apple iPad give-away for new signed up publishers during MWC 2010 Redwood Shores, CA February 10, 2010 – Smaato Inc. (www.smaato.com), the leading mobile ad optimizer and mobile advertising company announced new SDKs for mobile advertising platform SOMA supporting Android and iPhone. The new ‘SOMA SDK for Android’ from Smaato grants access to now 35 mobile ad networks worldwide to serve display ads within apps and mobile websites on Android handsets. The monthly published Smaato Metrics showed a significant uptake in click-through rates from Android phones (http://metrics.smaato.com) for January 2010. Smaato will enhance the upcoming releases of SDKs and the SOMA mobile web API with a free analytics and reporting dashboard to visualize usage data and keep track of advertising revenues. More partnerships with ad networks Smaato is strengthening its mobile advertising technology and adding more partnerships with ad network partners of the SOMA optimization and mediation platform. More targeting data, better forecasting tools and media buying features will be made available in future SOMA platform releases in order to enhance the value for ad networks partners worldwide. In this context, Smaato is announcing the 35th ad network partner for the SOMA platform: adsmobi Inc., based in New York. adsmobi (www.adsmobi.com) will use the Smaato services already available to SOMA ad network partners today and is focusing on providing a media buying platform working with advertisers and media agencies. Smaato Award winners & Free iPad at Smaato booth
Smaato Mobile Advertising Award winners Aloqa, Flirtomatic and waze will present their apps and mobile web services at the Smaato booth 7C38 in Hall 7 (app planet). In addition, new publishers signing up during Mobile World Congress will have a chance to win a free Apple iPad if they use the easy registration at: www.smaato.com/signup with the promocode “ipad2010”. More insights on mobile advertising are provided in a free, new white paper: “Global Choices in Mobile Advertising” available at www.smaato.com/whitepaper.
twitter: @neil_robertson About Smaato Inc.
Smaato is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising) and partners with mobile publishers, developers, ad networks and operators. More than 2.500 publishers have signed up with Smaato as a partner to monetize their content in 215+ countries and Smaato is managing 4 billion ad requests per month. SOMA’s unique feature is the aggregation of 35 leading ad networks globally to maximize mobile advertising ARPU. SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers. Smaato is an active member of the Mobile Marketing Association, the dot.mobi Advisory Group and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2009 & 2007) and was an Andrew Seybold Choice Awards finalist at CTIA 2008 for best Newcomer, among other awards. Smaato Inc. is based in Redwood Shores, California. The privately held company was founded in 2005 by an experienced International management team. The European headquarters are in Hamburg, Germany and the Asia-Pacific presence of Smaato has been established in Singapore.
The Pictet Funds (LUX)-Biotech NewsletterHEALTHCARE MARKET REVIEW AND OUTLOOK. Flight to safety but not to healthcare The recent correction in global equity markets took its toll on healthcare stocks as well. Based on fear over the build- up of a speculative bubble on the Chinese exchanges and an economic slowdown in the USA (as has occurred several times in the past few years), investors fl
Claudia S. Nett-Mettler Dr. med. vet., Diplomate ACVD (Dermatology) Atopische Dermatitis Die Atopische Dermatitis (allergische Dermatitis, Atopie) des Hundes und der Katze ist eine vererbte Veranlagung allergische Symptome zu entwickeln. Diese treten nach wiederholter Exposition des Tieres auf ansonsten harmlose Substanzen, sogenannte Allergene, wie zum Beispiel Hausstaubmilben, Polle