PRESS RELEASE PIRELLI: RUMANIA’S PRIME MINISTER EMIL BOC INAUGURATES THE EXTENSION OF TYRE FACTORY IN SLATINA WITH CHAIRMAN MARCO TRONCHETTI PROVERA Over 450 million euros of investment by the group in the country between 2005 and 2014 Slatina, 30 August 2011 – The Prime Minister of Rumania, Emil Boc, inaugurated the extension of
the tyre factory in Slatina, accompanied by the Chairman of Pirel i, Marco Tronchetti Provera, and
the Italian ambassador in Bucharest Mario Cospito. At the inauguration, along with the Rumanian
government delegation, composed of Secretary of State for Finances Bogdan Dargoi, Secretary
of State for the Economy Karoly Borbely, regional prefect Olt Leonid Moisiu and the mayor of
Slatina Darius Valcov, the event also saw the participation of Pirel i Tyre CEO Francesco Gori,
director of operations Giovanni Pomati and director general of Pirel i Tyres Romania, Giuseppe
Between 2005, the year of its arrival in Rumania, and 2010, Pirel i invested 300 mil ion euros,
which wil climb to over 450 mil ion euros by 2014, in the industrial hub at Slatina which includes a
factory for car tyres and a factory for the production of steelcord (the metal ic ribbon used in radial
tyres) and in Bumbesti Jiu-Gorj where there is a factory for anti-particulate filters for diesel
Of the investment, 160 mil ion euros are destined to the planned extension of the tyre factory –
begun in 2008 and to be concluded in 2013 – with the aim of increasing production capacity and
enhancing Pirel i overal competitiveness in Europe. The extension project received the support of
of the Rumanian government through funding of approximately 28 mil ion euros, as foreseen by
the governmental order HG 1165/2007 within the context of Pirel i’s cooperation with the
Thanks to additional investments, the car tyre factory in Slatina wil see its annual production rise
from the 7 mil ion pieces expected at the end of 2011 to 10 mil ion pieces by the end of the
extension project and the extension of its area, initial y 100,000 square metres and already today
grown to 160,000 square metres, wil increase to 175,000 square metres. The Slatina tyre factory,
already one of the most modern car tyres factories, wil become Pirel i’s biggest car factory. It has
been equipped with the highest non-robotic production technology for the production of premium
tyres, the segment in which Pirel i is a leader: Winter, Uhp Winter, High-Performance, Ultra-High-
Today the Slatina hub employs 2,400 people between tyre and steelcord activities, and this is
destined to grow to 2,700 by the end of the project thanks to 1,000 new hires, of which 70% have
already been made, linked to the extension investment.
Beginning from 2005, the Italian group has made industrial investments in different provinces of
Rumania and has signed agreements in scientific research, professional training and the social
During today’s conference, chairman Tronchetti Provera il ustrated for prime minister Boc the
numerous social and cultural activities launched by Pirel i in Rumania, from the partnership with
the University of Craiova in the area of technological innovation, to the project for the
dissemination of Italian culture in Slatina, from support for the cooperation between Milan’s
Niguarda hospital and Slatina’s to the InterCampus initiative with FC Internazionale Milano, a
project dedicated to children from different social backgrounds.
“Prime Minister Boc’s visit is for Pirel i a source of pride and shows the deep relationship that
exists between our group and the government and local institutions. From 2005 to today, Pirel i
has become a significant presence in Rumania, which for Pirel i is an important source of
productive processes and products of excel ence not only for the local market but also for the
emerging markets of Eastern Europe”, said Pirel i chairman, Marco Tronchetti Provera.
“Rumania, where we are already wel established on both the industrial and social levels, is a key
country for Pirel i’s worldwide growth. The car tyre and steelcord factories in Slatina constitute a
point of strength in the group’s industrial strategy. The tyre facility is one of the biggest car tyre
factories in the world and al ows Pirel i to satisfy the market’s demands in the premium segments,
which are growing at a fast pace both in Europe and the rest of the world”, added Giuseppe
Cangelosi, director general of Pirel i Tyres Romania.
Pirelli Press Office – Tel. +39 02 64424270 –
Pirelli Investor Relations – Tel. +39 02 64422949 –
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