Jon Pietz
Consultant and former ad agency Creative Director with a focus on brand development. Well versed in web design, content development, online and traditional advertising, marketing communications, broadcast TV and video. Experienced in managing creative people in an agency setting as well as virtual teams. Building clients’ brands through a focus on their ideal customers. I’ve designed a methodology to understand their motivational drivers and use that insight to develop brands and marketing programs that give clients a marketplace advantage.
Directed complete branding and marketing program for Tom Irwin, inc.,
including brand positioning, web site design, development of a proprietary web application, trade show and print communications ♥ Launched first interactive viewbook and online advertising campaign for Boston
Implemented a new brand position, web site design and marketing
communications program for ESG, a leading technology consulting firm ♥ Built a comprehensive HR brand for Citizens Bank, bringing harmony and clarity
Helped reposition Acopia Networks brand, leading to their aquisition by major
Played a key creative role in helping Digitas Boston win interactive duties for
Co-created the campaign that introduced ZipCar to the world.
Directed the advertising campaign that launched Sovereign Bank in New
England, creating their advertising, corporate ID, branding and signage ♥ Co-created the advertising campaign that helped Grolsch Beer become the
Led the creative department of Gearon Hoffman in Boston to help the agency
become one of the best-ranked and fastest-growing creative shops in the region (according to Adweek Report Card) ♥ In a consulting role at Arnold Communications, played a key part in winning
Hasbro Playskool business and co-created award-winning McDonald’s national TV campaign for breakfast sandwiches ♥ Member of the pitch team at Arnold Communications that helped land the
Volkswagen account, giving them national visibility ♥ Pivotal creative role in print/broadcast campaign that helped Fleet Bank and
Shawmut Bank merge to become a financial powerhouse in New England ♥ Co-created the advertising campaign for Nynex that educated the public about
the “Big Dig” construction project that transformed the Boston landscape ♥ Co-created the advertising campaign that launched Premier Cruise Lines
Brand X Communications
Owner, Creative Director 2001- Present
Brand consulting firm, helping clients create memorable brands and build complete
marketing programs around them. Services include brand positioning, web site design,
content development, interactive marketing and advertising.
Gearon Hoffman
Assoc. Creative Director 1997-1998 / Creative Director 1999-2001
Built a strong creative department and significantly increased the agency billings
through new business wins. Raised the agency profile and AdWeek creative ranking
within the top 8 in the Northeast Region. Responsible for hiring and managing
creative department on Sovereign Bank, Allmerica Insurance, Apple & Eve Juices,
Boston Beer, Brown & Co., Duofold, Museum of Science, Seagram Beverages, Tufts
Health Plan, One Core Financial, as well as all new business initiatives
Creative Consultant 1996-1997
Participated in Hasbro Playskool and Nynex Interactive Yellow Pages account wins
for Arnold Communications, created award-winning TV campaign for McDonald’s
breakfast sandwiches, helped Digitas win Fidelity business, participated in winning
new business pitches for Deutsche Boston.
Arnold Communications
Senior Art Director 1993-1996

Responsible for print, broadcast and outdoor for Nynex, Blue Cross, McDonald’s,
Hood, and Fleet Bank.
Cabot Advertising
Senior Art Director 1991-1993
Responsible for print, broadcast and outdoor creative development for NYNEX,
Lifeline, Cains, International Car Rental
Welch Currier Curry & Anderson
Senior Art Director 1987-1990
Responsible for print, broadcast and outdoor creative development on Saucony,
Fairwinds Coffee, Shearson Lehman Hutton, Boston Magazine, WBOS, Insight
Arnold Advertising
Art Director 1985-1987
Responsible for print, broadcast and outdoor creative development on McDonald’s,
Fleet Bank, and numerous successful new business efforts
Fitzgerald Advertising / New Orleans
Art Director 1984-1985
Responsible for print, broadcast and outdoor creative development on New Orleans
Public Service, Howard Weil Brokerage, Tulane Medical Center, McIllhenney Tabasco
BBDO / Miami
Art Director 1981-1984
Responsible for print, broadcast and outdoor creative development on Premier Cruise
Lines, Amerifirst Savings & Loan, DelMonte, SeaEscapes, RJ Reynolds
Boston University BFA / Design
University of San Francisco Online Internet Marketing Certificate Program
John DiCocco
“Jon is possibly the brightest marketing mind I’ve had the pleasure to work with. He looks at all sides of a situation and considers all media, and he’s as strong with language as he is with visuals. Jon gets better results, because he asks better questions. He’s done a great, great job Natalie Bagley
“Jon was able to show how a number of disparate HR divisions with their own publications and graphic styles could fit within the context of a new HR Brand. By packaging the entire program into a cohesive presentation that supports our company’s mission he has created harmony not only in a graphic sense, but within our organization as well.” Kirby Wadsworth
“Jon does a great job for us - he goes beyond great creative/art work and really helps our readers understand our message. He knows how people learn, and makes even the complex, Glenn Page
“I have worked with Jon on several projects and in each he was clearly one of the most professional, proactive and passionate designers I had ever worked with. His commitment to diving in and understanding the strategic goals and objectives is impressive - and makes him a “catch” for any company lucky enough to work with him.”


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Microsoft word - student survey may12.docx

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