773.562.8401 | kevinkustra@comcast.net | KustraCreative.com
EXPERIENCE 3/2007 - 5/2009, ENERGY BBDO . Creative Director
Chicago, Illinois
Responsible for strategy, concept development, design and art direction for television, print and other agency inputs on customer-engagement materials for all Aleve brands (a Bayer HealthCare product) and sub-brands.
> Helped lead the strategic and creative development of the launch of Aleve Liquid Gels. This product launch is perceived as the most successful in the history of Bayer and helped the brand reach additional market share.
> Initiated and created the concept development materials to inspire tie-in, cross-partnership and local marketing opportunities for the Aleve brand as a way to dimensionalize the brand message.
> Served as a critical component in sel ing the Energy BBDO/Proximity digital credentials and lead internal team through the pitch process that ultimately landed the account. 1/2005 - 3/2007, BAGBY & COMPANY . Creative Director
Chicago, Illinois
Responsible for International Truck and Engine business in the development, execution and implementation of a full array of
> Customer-facing communications (Print Advertising, Col ateral, Broadcast, Web and Online, Direct Mail, Trade Shows, > Dealer communication and sales training materials (Brand and Graphic Standards, Dealer Events, Instructional Videos, Led a Corporate Identity Exploration project for “Navistar” (the holding company for International) which resulted in Agency being awarded three major Navistar business units (School and Commercial Bus unit; Idealease; and International Military Vehicles), each requiring a wide range of marketing and advertising support, including print, col ateral, broadcast, direct, web, events and dealer support materials.
Managed internal and external creative staff - copywriters, art directors, art buyers and production. Developed and implemented production efficiencies that maximized resources and budgets while increasing returns.
12/2001 - 12/2004, LEO BURNETT COMPANY . Vice President & ACD, Art Director
Chicago, Illinois
U.S. Army integrated recruitment campaign. National, local, web, TV, print, events, direct mail, collateral.
Active Army, U.S. Army Reserve, Army Healthcare Team, Army ROTC, Band, Special Forces, Army Racing 2/1998 - 12/2001, Freelance Art Director
San Francisco & Chicago
Burrell (adidas, Coca-Cola) | egreetings.com | EURO RSCG Tatham (Deans Milk Chugs, Marie’s Pourables, One A Day) Leo Burnett (DisneyQuest, Keebler) | Sanchez Lonchar & Flynn, SF (Freixenet, Rene´ Barbier Wines) | Y&R, Chicago (Jim Beam Brands Corporate, H&R Block, Sears HomeCentral, Rayovac, Windsor Canadian Whisky) 3/1996 - 2/1998, HAL RINEY & PARTNERS / HEARTLAND . Vice President & ACD, Art Director
Chicago, Illinois
John Deere | Kinko’s | John Nuveen & Company | New Business (Aveda, Gardenburger) | Serta | Ulta3 1/1989 - 6/1991, LEO BURNETT-KYODO LTD . Art Director
Tokyo, Japan
9/1987 - 3/1996, LEO BURNETT COMPANY . Art Director ~ Associate Creative Director
Chicago, Illinois
First Brands (Glad) | H.J. Heinz (Ketchup, 57 Sauce) | Kellogg’s (Kombo’s) | Kraft (Velveeta Shells & Cheese) | Philip Morris (Lark, PM Superlights, Marlboro, Benson & Hedges, Chesterfield, Cambridge, new products) | P&G Japan (Rejoy, Ariel) Ravinia | United Airlines | Big Brothers & Big Sisters Of Chicago AWARDS One Show | Clio’s | New York Art Directors Annual | Communication Arts Advertising Annual | New York Festivals | Addy’s
Chicago Show | Obie’s | Mobius
BFA / Graphic Design (Minor, Marketing)

Source: http://kustracreative.com/kustracreative_com/Resume_files/KevinKustra_resume_05_2009.pdf


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