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A groundbreaker in its class, the Accord Euro wowed both local and international motoring writers when it was first launched in 2003, also winning numerous readers’ choice awards for its performance and style. Accolades include:
• New Zealand Car of the Year 2003 (Motoring Writers’ Guild)
Readers’ Choice Car of the Year 2004
• National Business Review
Car of the Year 2003
• Sunday Star-Times
Medium Car of the Year 2003
• The Press
(Christchurch) Readers’ Choice Award 2003
• The Dominion Post
Readers’ Choice Award 2003
• BBC Top Gear
Best Medium Car UK 2003
HONDA’S AWARD-WINNING ACCORD EURO HAS HAD A SUBTLE DESIGN UPGRADE TO TAKE IT INTO 2006.
• Auto Express
(UK) Best Family Car 2003
A “DOSE OF AUTOMOTIVE VIAGRA” is how one motoring writer
country’s premier and only national car award – assessing new-
described the award-winning Honda Accord Euro when it first
model cars on criteria that included performance, design, ride and
burst on to the scene. Elegant, innovative and a great driver’s car
handling, safety, value for money and environmental care.
with spectacular handling, it set a new performance benchmark
Taking Honda’s experience in Formula One racing to Europe,
With strong European-influenced form and presence, the Euro
the Honda team worked with some of the world’s most talented
challenged perceptions of the mid-sized sedan. A definitive style
designers and test drivers to create a driver’s car without
statement – from its aerodynamic curves to its sophisticated
use of technology – the all-new 2003 model combined top-
The Euro’s impressive handling is the product of exhaustive
level safety features with sheer on-the-road class for consumers
chassis and suspension development on Honda’s Takasu proving
wanting high-quality motoring at exceptional value.
ground and Grand Prix circuits in Japan, and Germany’s legendary
Improving on the Accord Euro isn’t easy but that’s exactly what
Nurburgring. Double wishbone front and multi-link rear suspension
Honda has done with a subtle design upgrade to relaunch the
is tuned to be responsive and stable at high speeds, giving a
smooth ride as it maintains a vice-like grip on the road.
“The Euro already provides more drive with more specifications
Available as a six-speed manual or five-speed automatic with
than anything else in the market,” says Honda New Zealand
Sportshift, it’s powered by Honda’s i-VTEC “thinking” engine
Marketing Manager Graeme Meyer. “There was little to add
– a world leader in engine technology – delivering both power
to the car because it already had everything. Now, with a light
and economy exactly when they’re needed.
retouch, you can start the New Year with a new look to the best
The aerodynamic design has a drag coefficient of just 0.26,
virtually eliminating wind noise and reducing fuel consumption.
This fresh makeover makes first impressions count, with a
Electronic sensors continuously monitor the movement of the
restyled grille and air-scoop treatment complemented by a
accelerator pedal for drive-by-wire throttle control, ensuring
smoothing touch to the rear and updated 17-inch alloy 10-spoke
super-smooth gear transition and maximum performance.
Of course, safety is also paramount. Crash-tested
Inside the cabin, the instrument panel includes a three-dial
at Honda’s world-leading facility in Tochigi, the Euro’s skin
cluster illuminated in a different colour, while the steering wheel
cloaks a reinforced steel cage with side-intrusion beams and
has a thicker grip. A new trip computer makes touring a dream,
passenger-safety zones. Standard features include four airbags,
with instant fuel read-outs, your average speed and how far you
ABS anti-lock braking, Electronic Brake Distribution and
can travel before the tank runs empty. Just cycle through the
Emergency Brake Assist to reduce stopping distance. Traction
options available as you drive and the latest information is at
Control prevents wheels slipping during acceleration while
your fingertips. As a finishing touch, the shift knob has a new
Vehicle Stability Assist gives extra confidence and control on
design on both automatic and manual models.
What hasn’t changed is the way the car drives. “Graceful
Despite class-beating power, both the manual and automatic
and elegant, the Accord Euro impresses with its integration
are leaders in low-fuel consumption – a necessity rather than
of practicality and performance,” raves Australian specialist
a luxury in a time of volatile petrol prices – with both models
capable of an impressive 6.6 litres per 100km.
First launched in 2003, the Euro won over both professional
This is unquestionably a complete car – with design flair
motoring writers and the motoring public alike. In New Zealand, it
that’s moved with the times. We don’t do it often, but this
was voted Car of the Year in AAutocar’s
Readers’ Choice Awards.
time we’ll give the last word to the Aussies: “Fair dinkum,
But the real icing on the cake was winning the New Zealand
the Honda Accord Euro can only be described as a stunner,”
The 2006 Accord Euro is put through its paces at
Motoring Writers’ Guild title for New Zealand Car of the Year – the
Honda’s high-speed Takasu test circuit in Japan.
4 E C L I P S E
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Brand Matters The lingua franca of pharmaceutical brand names Rebecca Robins ‘Words have the power to inspire, to motivate and trigger a call to action.’ Introduction In the context of the industry’s changing dynamics, this article will Words have the power to inspire, to motivate and trigger a call to set out the role and importance of a name in brand communications,
Winter 1999 Life Decisions International vol. ii i no. 1 THE MEXICO CITY POLICY: ARE WE FOOLING OURSELVES? An Exchange Between Rep. Christopher H. Smith and Laurel A. MacLeod The Mexico City Policy was instituted by Ronald Reagan in 1984, but was repealed by Bill Clinton. It says that Federal funds may not be given to organizations that perform or promote abortions overseas, nor to grou